Expanding fast fashion retailer with global investment interest seeks professional individual for the position of Retail Marketing Manager!
Budget for this role: S$7000
Job Scope
- Develop marketing plans and set goals for increasing revenue, market share and brand awareness.
- Lead in creating innovative and effective 360-degree marketing strategies to drive our brand presence, foot traffic and conversion in local country.
- Develop and implements marketing activities and communications to promote products or services in the retail stores.
- Plan the yearly retail marketing and social media calendars and budgets.
- Conduct marketing research and consumer survey, analyzes the local market environment and identify opportunities for growth.
- Connect and stay in touch with landlords, media & press, KOLs & celebrities for product loans, shoots and other PR opportunities.
- Develop social media marketing plans and programs for each product collection and directs promotional support.
- Contribute to the marketing strategy by leveraging social media to identify and acquire customers.
- Collaborate with social media influencers
- Create social media marketing goals and tracking related key performance indicators (KPIs).
- Work with HQ Brand Centre and Retail to develop social media messaging and timelines coinciding with new product releases, ad campaigns, or other brand messages
- Audit and analyse brand’s social media presence, including digital advertising budgets and ROIs
- Develop & execute customer relationship management campaigns to increase customer loyalty.
- Run effective campaigns and promotional activities to optimize sales growth and customer retention.
- Keep our SEA retail marketing closely connected with brand strategy and guidelines, to ensure consistency of retail experience
- Ensure our Direct Retail stores and Franchisee stores are aligned with Brand guidance and approved assets / experiences, working with Creative teams to deliver localisations where required.
Requirements
- 5 years retail marketing and / or general retail experience across online and offline
- Knowledge on current marketing & fashion trends, entertainment & pop culture, retail innovation, In-depth understanding of shopper journey mapping.
- Creative eye with a meticulous attention to detail.
- Understanding of performance metrics and the setting / monitoring activation / initiative KPI’s
- Ability to organize, prioritize, and deliver under time constraints in a fast-paced environment
- Articulate with strong communication, presentation and people skills; stakeholder management is essential
- Commercially astute.
Interested applicant, kindly submit full-detailed resume to [email protected]
We thank all applicants for writing in. Only shortlisted candidates will be notified
For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.
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