Works with managers to oversee the implementation of marketing plans, including promotional materials, advertising opportunities, and client acquisition. Reports to and coordinates with other department heads to manage company budgets, objectives, and activities.
Marketing Executive Job Duties:
- Assists in interviewing, hiring, orientation, and training of new marketing department staff
- Assist in managing the marketing department budget and uses financial strategy to advise all marketing plans
- Oversees the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts
- Regularly interacts with marketing manager to receive information and updates about marketing staff progress and results
- Evaluates marketing reports and sales data compiled by marketing team
- Presents regular updates and information to other department heads and executives
- Works with executives to incorporate marketing needs into overall company planning and strategy
- Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services
- Organises and attends company-wide and marketing events
- Assists in securing access to major media channels and important sponsorships
- Travels to meet clients and attend conferences, trade shows, industry events, and seminars
- Adheres to and implements company policies and procedures
Marketing Executive Skills and Qualifications:
Advanced Diploma in Marketing, Business, or a Related Field, Extensive Marketing Experience, Computer Proficiency, Creativity, Innovation, Adaptability, Interpersonal Communication, Client Relationships, Writing, Public Speaking, People Management, Leadership, Organisation, Planning, Multi-Tasking, Budgeting, Research, Analysis
