Digital Strategy and Planning:
- Contribute to the development and implementation of comprehensive digital marketing strategies aligned with the overall business objectives.
- Analyse market trends, competitor activities, and customer behaviour to identify opportunities for digital expansion.
Website Content Guardian:
- Project manager and content guardian of MFLG’s website to ensure accurate and updated information.
- Manage and work closely with the Digital Agency to grow MFLG’s social media presence with strong content strategies.
- Oversee development of a new brand website in 2024. To work closely with various stakeholders (e.g. system vendors, IT department, business units etc.) to ensure smooth operations.
Social Media Management:
- Social media management through content marketing & engagement waves to increase fan base and engagement rate on Facebook & Instagram accounts.
Seach Engine Optimisation (SEO)/Search Engine Marketing (SEM):
- Develop SEM always-on campaigns to drive more conversion to online sales.
- Tracking of ROI and lead generation to improve SEO traffic to MFLG website and online store.
Analytics and Reporting:
- Utilize analytics tools to track and measure the performance of digital marketing initiatives.
- Prepare regular reports on key metrics, providing insights and recommendations for improvement.
- Review of digital performance to continuously enhance MFLG’s brand visibility and fan-engagement.
Collaboration and Stakeholder Engagement:
- Work closely with cross-functional teams, including business units, sales, and operations, to ensure alignment and integration of digital marketing efforts with overall business goals.
- Collaborate with external agencies and vendors as needed.
