- Collaborates effectively with both client and internal teams across Southeast Asia and India to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products and services developed by the data, tech and tools team.
- Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.
- Operates as a 'data translator' - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from data, tech and tools.
- Develops an expert understanding of the current and potential future state of client's data, tech & tools landscape, to understand both opportunity areas and obstacles that need to be overcome.
- Incorporates outcomes from ex-Asia data, tech and tools market readiness assessments (that give a snapshot of current 1st and zero party data maturity, availability, and connections to 2nd and 3rd party sources, martech setup, audience segmentation, channel preferences, and local pharmaceutical market regulations) into locally relevant use case definition to maximize feasibility and scaling across the region.
- Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.
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