- Lead, define and deliver the regional strategic and tactical media (in particular, digital) planning process within Southeast Asia and India.
- As the Planning Lead, own the end-the-end planning and delivery of campaign plans for 9 markets across Southeast Asia and India, with the support of a Planning Manager.
- Understand brand strategy and recommend paid strategies to support their objectives.
- Develop effective and efficient planning strategies across digital channels and campaigns to drive brand, digital and business results, leveraging established global tools and frameworks.
- Collaborate with internal teams to develop best-in-class digital campaigns and innovation.
- Establish strong partnerships with key local and regional HCP and consumer media owners.
- Collaborate with internal teams to improve media effectiveness through test-learn-optimise programmes.
- Ensure best-in-class audience targeting and data relevance, deployed at a campaign activation level.
- Analyse historical campaigns to integrate insights into future campaigns.
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