Key Responsibilities:
1. Campaign Management:
- Develop and implement digital marketing campaigns across various channels, including social media, email, and search engines.
- Monitor and analyze campaign performance metrics to refine strategies and achieve desired outcomes.
2. Social Media Management:
- Manage and curate content for social media platforms.
- Execute social media advertising campaigns to increase brand visibility and engagement.
3. SEO and Content Optimization:
- Implement SEO strategies to improve website ranking and visibility.
- Optimize website content for search engines and user experience.
4. Email Marketing:
- Plan and execute email marketing campaigns to nurture leads and retain customers.
- Monitor email performance metrics and adjust strategies for optimal results.
5. Analytics and Reporting:
- Utilize analytics tools to track and analyze website and campaign performance.
- Prepare regular reports showcasing key metrics and insights.
Requirements:
- Relevant Bachelor’s degree or Polytechnic Diploma
- Minimum 3 years of proven experience in digital marketing with a focus on campaign management.
- Proficient in using digital marketing tools and platforms.
- Strong analytical skills and data-driven decision-making.
- Excellent written and verbal communication skills.
- Creativity and ability to think strategically.
- Good understanding of various digital platforms are essential for success in this role.
