1、According to the characteristics of the company's AI marketing cloud products, to determine the target group of large customers, to infiltrate large customers;
2、Mining the pain points and potential needs of large customers, providing corresponding analysis and solutions through consulting services;
3、Integrate different product resource modules of the company, coordinate internal resources of the company, and provide full-link marketing product solutions (systems + services) for key customers, including but not limited to the overall business communication with customers'CMO/CIO/CDO consulting solutions (demand mining, consulting diagnosis, solution negotiation, product proposals, marketing cloud products and services sales);
4、Become a trusted partner and professional marketing consultant to make customer marketing simple, grow naturally and improve the efficiency and efficiency of customer marketing;
5、Be responsible for developing and maintaining customer groups in 1-2 industries to ensure the penetration and market share of the company's product solutions in the corresponding industries.
Requirements
1、Education:
- Bachelor degree or above;
2、Experience:
- 5 years experience of large enterprise brand marketing or Party B marketing brand advertising service or business consulting company or large software/system service provider customer development;
- Have a certain understanding of the process and methods of marketing and brand building;
- Familiar with customer groups in 1-2 industries, such as automobile, FMCG, tourism, finance, e-commerce, IT/digital/3C;
- Abundant experience in market and customer development, negotiation and service.
3、Post competence:
- Strong interpersonal communication skills, be able to build deep trust with customers and professional image;
- Strong learning ability, quick understanding of customer business, keen analysis of customer marketing needs, pain points; - Strong ability of consulting solutions, large customer management and project management;
- Strong anti-pressure ability, result-oriented, enthusiastic about business and providing professional value to key customers.
4、Skillsets
- Good communication, organization, coordination and promotion ability;
- Strong sense of responsibility, initiative and execution;
- Strong learning ability, clear logical thinking, independent thinking, good at summarizing; - Fast positioning problem and using existing resources to find the optimal solution.
