Job Responsibilities:
1) Develop and Execute a Strategic Marketing Plan for MSc Programmes
- In consultation with relevant stakeholders, develop a plan outlining how the school will promote its MSc programmes with the aim of increasing intake numbers whilst maintaining a competitive edge.
2) Analyse Marketing Data
- Track, anaylse and report on the impact of all marketing and outreach activities.
- Look for ways to better engage with prospective students.
- Evaluate competitors, compile and share industry trends, identify new market opportunities.
3) Manage Digital Marketing Campaigns
- Optimize web structure and content for search engines keeping best practices in mind.
- Drive Search Engine Marketing (SEM) campaigns and evaluate its effectiveness.
4) Direct Social Media Engagement Strategy
- Set content strategy and editorial calendar for MAE’s social media pages with the aim of increasing brand awareness and identity.
5) Develop Marketing Collateral
- Review collateral for print and digital media ensuring adherence to corporate guidelines; evaluate its effectiveness.
6) Oversee Events
- Coordinate local and overseas outreach activities (e.g. online and in-person programme information sessions)
- Oversee annual Alumni Networking Event, Gradation Dinner, and Orientation
- Plan and coordinate monthly Industry Seminar Series.
7) Handle External Communications and Job Placements
- Build relationships by engaging with industry partners, alumni, media, and vendors to promote the School’s MSc programmes
- Source and secure job placements/internships opportunities
8) Coordinate Cross-Functional leadership
- Keep everyone informed of the marketing plans and be the go-to person for any marketing-related activity
Job Requirements:
- A recognized university degree in business, engineering, communication studies or equivalent.
- Minimum five years of work experience in a related area field.
- Set strategic goals; motivate and mentor team members
- Strong verbal and written communication skills. Excellent command of the English language and strong command of a second language preferred.
- Strong analytical skills - Able to analyze, interpret and evaluate marketing data
- Evaluate the aesthetic appeal of marketing collaterals and devise creative promotional strategies
- Think strategically
- Responsible and resourceful
- Drive for results
- Work well with faculty and colleagues from school and other offices
