As a leading global media network, with data at the core, Omnicom Media Group APAC (“OMG”) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behavior at the heart of everything we do. We are compromised of the full-service media networks OMD and PHD as well as a number of specialty media communications companies.
We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.
Reporting Structure :
- You report to the Digital Director of OMD Singapore
- You are expected to manage your team (Senior Performance Planners / Performance Planners / Executives) that are being deployed in your business.
As a Senior Manager at our agency, you will play a pivotal role in shaping and executing digital marketing strategies for our clients. You will lead a team of talented professionals and work closely with clients to achieve their marketing objectives. This role requires a deep understanding of digital media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.
Responsibilities :
Client Relationship Management
- Build and maintain strong client relationship, acting as the main point of contact for key accounts
- Understand client's business goal and translate them into effective digital media strategies
- Provide strategic recommendation and insight
Team Leadership and Development
- Learn and mentor a team of digital marketing professionals
- Foster a collaborative and innovative work environment, promoting the growth and development of team members
- set clear objectives
Digital Strategy Development
- Develop and executive comprehensive digital marketing strategies that aligns with client's objective
- Oversee the planning and implementation of digital campaigns across various channels, including PPC, programmatic, social media
Data Analysis and Reporting
- Utilize data analytics tools to measure the effectiveness of digital campaigns and provide actionable insights for optimizations
- Prepare and present regular reports to clients, highlighting key performance indicators and recommendation for improvements
Budget Management
- Manage digital marketing budgets effectively, ensuring efficient allocation of resources to maximize ROI
- Monitor campaign spend and adjust strategies as needed to stay within budget constraint
Process/Strategy
- Be our biddable media platform planning & activation expert (eg Google Ads, DV360, Facebook/IG, TikTok)
- Improve the current workflow & optimization processes
- Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.
- Champion new search tools, settings & technologies across accounts and help activate any existing ones that are not in place
Requirements :
- Minimum 6 years of work experience in a performance media and client servicing role.
- Strong technical understanding of Google Ads, Social, Programmatic planning and implementation.
- Strong communicator - possesses excellent verbal, written and presentation skills
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
- Team leadership and mentoring experience
- Have strong organizational skills being able to manage multiple clients / projects at once
- Be confident in analyzing and acting on marketing data
