Job Responsibilities :
As the Global Head of Public Relations, you will lead Razer’s global PR team and play a key role in the company’s strategic positioning as the world’s leading lifestyle brand for gamers. Reporting to the Global Head of Marketing, and closely collaborating with other global marketing functions, this position proactively develops and rolls out new PR strategies, coordinates and manages all of Razer’s global PR activities, and ensures results-focused product launch and brand PR campaign execution across the globe.
- Manage and lead Razer’s global PR team, coordinate and supervise Razer’s regional PR teams (US, EMEA, APAC)
- Drive product PR excellence and develop outreach strategies to secure strong NPI coverage across traditional media outlets and KOLs, focusing on tech innovation and thought leadership in gaming and consumer tech
- Build and manage strong media relations with key global media channels and influencers
- Expand Razer’s earned media reach by developing strong brand story angles targeted at new non-endemic audiences across general interest, lifestyle, business/finance, and other sectors
- Develop and implement global PR strategies and guidelines as well as continuously optimize PR infrastructure and processes
- Work closely with Razer’s business units on product launch planning and sustain PR activations
- Work closely with Razer’s global marketing functions and other key stakeholders to identify synergies and opportunities for PR activation and cross-promotion across all channels
- Drive and coordinate regional execution of global PR campaigns through regional PR teams across all continents and time zones
- First point of contact for all external and internal crisis communication
Preferred Skills and Qualifications:
- 10+ years public relations, corporate communications and brand marketing experience in comparable industries.
- Bachelor's degree or equivalent; or two to five years related experience and/or training; or equivalent combination of education and experience.
- Strong ability to develop business cases and communicate succinctly the value of public relations to overall company efforts.
- Demonstrated experience in influencing, developing and motivating people from diverse backgrounds; able to lead cross-functional global business teams.
- Ability to mentor and nurture talent to deliver on public relations excellence, as well as to undertake marketing leadership/opinion leader roles
- If you are gamer, pro or casual is a plus - you should be extremely curious and have an unstoppable passion about the gaming industry.
- Able to work in highly complex situations and matrix organizations to drive effective results across different time zones.
- Embrace and take advantage in high performance, fast-paced working environment, empowering your team with creativity and ownership to drive results.
- Excellent administrative and organizational skills, and an efficiency-focused drive to continuously optimize structures and processes.
- Good communication skills, verbal and written in English is a must.
