We're looking for an experienced Field Marketing Senior Associate with a background in event execution, cross-team collaboration, and performance tracking to join our Marketing Team.
In this role, you will manage and execute events with Intellect’s partners and third-party trade show organisers, as well as monitor and analyse effectiveness of field marketing activities through post-event evaluation reports. You will be cultivating relationships with internal and external stakeholders to solidify the brand’s image among key audiences as a leading mental wellbeing company across multiple activities throughout the year.
You should have experience in marketing or business development to manage the event roadmap, negotiate with stakeholders, manage logistical needs, build rapport with partners/vendors, calculate ROI, and provide strategic recommendations.
You will report directly to the Demand Generation Lead, with immense opportunity to grow in a dynamic marketing team and build your professional network while on the field.
- Own and manage the B2B marketing events roadmap
- End-to-end execution of events, from planning to post-mortem reporting
- Participate in events with commercial and marketing teams to further strengthen Intellect’s brand image as a top-of-mind wellbeing solution for businesses and employees
- Work with the commercial team to triage leads from events
- Actively track, analyse, and report year-long ROI of events
- Bachelor’s in marketing or business development
- At least 2 years of related experience in field marketing, ideally in B2B events and stakeholder management
- Metric-driven with the ability to calculate ROI, analyse and tell story with data, and provide strategic recommendations to different teams
- Strong communication, negotiation, and collaboration skills
- Highly organised and has a keen attention to detail
- Experience in the mental health industry optional, but will be preferred
