STRATEGIC CATEGORY DEVELOPMENT
- Support the Shopper marketing manager in developing category vision and cascade on channel level.
- Update Category Drivers with new products and initiatives launch.
- Generate new relevant shopper / channel insights, lead Shopper / Customer studies.
- Lead NP launch preparation from Shopper marketing side: route to trade, selling story, OPEX KPIs. Collaborate with marketing to design the best bundle and the optimum trade support.
- Participate in AOP (budgeting) process in order to reach OPEX objectives.
STRATEGIC CUSTOMER DEVELOPMENT
- Determine priorities on Category management projects, support Shopper Marketing Manager in leading top customer projects (JBP) and lead cross-customer / channel projects
- Run category, channel, and customer analysis to detect opportunities to increase category & brand sales for all customers
- Design assortment and shelving guidelines per channel in order to increase Company and Category sales
- Make proposal on shelf-display to ensure layout implementation
- Run quarterly / monthly evaluation of category management projects.
OPERATIONAL EXCELLENCE (OPEX)
- Support Shopper marketing manager in leading Operational Excellence: defining the key opportunities on OPEX topics nationally and account-specific like shelf position, assortment/ distribution opportunities, OOS, promotional executions etc.
- Deliver sustainable growth with on high sales efficiency level
- Lead OPEX scorecard, provide monthly communication of OPEX KPIs performance with Sales feedback, report qualitative summary to Shopper marketing manager and Country Manager
- Develop and deploy on-time and qualitative OPEX communication (monthly KPIs reporting, guidelines update, OPEX deployment events for sales) to ensure full knowledge of Company objectives on every Sales force level at any time
PROMOTIONAL ACTIVITY
- Support Shopper marketing manager in developing promo strategy per channel based on brand objectives and financial KPIs
- Lead the proposal of new promotional activities with our products to increase our promotional effectiveness
- Develop and deploy educational materials, based on category knowledge, to deliver Category vision and drivers.
