Responsibilities
- Serve as primary source of data insights supporting internal and external constituencies
- Analyse and translate data findings into meaningful, actionable insights including synthesising relevant insights from different customer touch points and data sources
- Lead, design and implement quantitative analytical frameworks, including scalable predictive models, customer segmentation and advertising optimisation that improve business performance and customer engagement
- Institute and adopt best practices in data science, platforms and approaches.
- Establish internal organisational standards and benchmarks
- Work with other teams in Mediacorp to understand business needs, document data and data integration requirements, and resolve conflicting business/data architecture rules. Ensure compliance with internal customer contact governance policies and drive closed-loop measurement through smart data capture.
- Become an internal authority on Mediacorps data tools and resources
- Support ad-hoc business intelligence and other strategic initiatives
Qualifications
- PhD or MS degree in Statistics, Mathematics, Machine Learning, Operations Research, Computer Science or related field.
- Minimum 5 years hands-on experience in data science, including developing and productionising data science models
- Demonstrated expertise in developing and implementing a full range of analytical techniques to address commercial challenges. Proficiency in at least one statistical analysis tool.
- Demonstrated experience with distributed databases and query languages. Proficiency in at least one programming language (preferably Java, C++, Python).
- Must possess exceptional business judgment to identify core business objectives; synthesise and interpret disparate quantitative information, and develop commercial insights for key stakeholders
