Role Overview
OrangeTee is undergoing an exciting transformation as we embark on team expansion and rejuvenate our strategic approach. Positioned as a market leader, we are actively seeking a dynamic Marketing Executive to join our innovative Marketing & Media team.
In this pivotal role, the ideal candidate will be a self-motivated individual eager to contribute and grow within a collaborative team. Reporting to the Marketing Manager, the Marketing Executive will play a key role in shaping and executing comprehensive marketing strategies, overseeing campaigns, and analysing performance metrics.
Key Responsibilities:
Social Media Marketing
- Assist in the strategic management of social media platforms, including TikTok, Instagram, Facebook, LinkedIn, and Youtube.
- Be involved in the process end-to-end, encompassing content creation, scheduling, community management, and performance tracking.
- Act as an in-house visual content creator, using photography and videos as necessary for compelling social media content.
Digital Marketing
- Implement and optimise paid advertising campaigns on platforms such as Google Ads and Meta.
- Collaborate with the Creative team to articulate briefs for producing compelling collaterals that resonate with our target audience.
- Craft engaging and relevant copy, adhering to the Brand’s distinctive tone of voice.
- Monitor and optimise campaigns to ensure predefined objectives are achieved.
Email Marketing
- Spearhead the development and execution of targeted email campaigns, fostering audience engagement.
- Maintain and organise an updated email database.
- Undertake additional tasks and duties as assigned, contributing to the holistic success of the marketing initiatives.
Qualifications and Attributes:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital or social media marketing.
- Strong proficiency in written communication and copywriting.
- Up-to-date with the latest social media platforms and trends.
- Ability to collaborate effectively with cross-functional teams.
- Detail-oriented, with a keen eye for visual aesthetics.
- Self-starter with a proactive approach to learning and thinking outside of the box.
If you are a dynamic marketing professional looking to be part of a transformative journey at OrangeTee, we encourage you to apply and bring your creativity, skills, and passion to our forward-thinking team.
