Sanofi CHC Mission & Vision
At Sanofi CHC, we have one shared Mission - we work passionately, every day, to put Health in Your Hands, by making healthcare as simple as it should be and thus helping people help themselves. Our marketing philosophy is driven by this Mission and everything we do is centred around People; whether our consumers, customers, HCPs, or our employees and our CHC Brands that support them.
At a time when consumers are even more aware and concerned for their and their families health, wellness and happiness, we are building trusted & loved brands that serve more than 1bn consumers worldwide and that have the opportunity to positively change lives, support healthcare systems and impact on the communities and society that we live in.
In order to do this better than anybody else, we have a bold ambition: to become the best Fast Moving Consumer Healthcare (FMCH) company IN the world, FOR the world, being the most Consumer-Obsessed, Innovative, Purpose-driven and Sustainable Consumer Healthcare company.
As a top 3 global CHC player, we also want to raise the bar higher as we have the Ambition to Grow and Perform even stronger and faster, ahead of the Market and as a critical enabler of our Play-to-Win corporate strategy, we are also building a fully standalone CHC business within Sanofi (separating the Business Unit from our Pharma company heritage), to create an agile and responsive organization to deliver our vision and mission.
That’s why, we need the best talents to help us shape the future of CHC and be successful in our Mission, while sharing in our Challenger spirit of Driving Results, Differentiating where it Counts, Challenge each other to Grow & Enjoy the Ride Together!
Job Purpose & Mission
In this context, CHC AMEA (Asia Pacific, Middle East, Africa) with 1.3Bn€ sales accounting for almost one quarter of the GBU delivery, covering diverse geographies from Japan to India, is looking for a Region Brand and Innovation Lead with a specific focus on transformation of our digital consumer engagement and overall consumer experience.
With our 6 Global Brands (Allegra, Enterogermina, Essentiale, Buscopan, Dulcolax, Mucosolvan) now reporting Globally with full e2e accountability, the scope of this role from a brand building and innovation point of view is laser focused on our Local Brands. In AMEA today, they account for 70% of our Region sales and 50% of our growth. She/He will raise the bar in all areas of consumer engagement and consumer led innovation, in close collaboration with local market, global teams & cross-functional stakeholders and build AMEA capability on consumer experience with specific attention on our digital and social engagement and agile innovation development. This role is critical in delivering a heightened delivery of a best-in-class holistic consumer-centered brand approach, creating true Love Brands, activating meaningful Brand Purpose, and ensuring Excellence in execution all along the delivery of this strategy, to achieve stronger competitive and market leadership advantage.
Within CHC AMEA our Brand Portfolio includes local gems such as EVE & Alesion in Japan, Lactacyd in SEA, Doliprane in Africa, Depura in India and Cenovis in South Korea & Australia with opportunities abound. Working hand in hand with the B&I Head this role will lead critical partnerships with identified brand/market combinations to drive best in class consumer experience and consumer led innovation development.
Key Accountabilities
Ensure best in class, digital first, approach to brand building from all marketers in AMEA
- Monitor paid/owned/earned performance on a monthly basis (using Temple in particular) and checking compliance against main KPIs (digital spend, share of 1PD, website score) in order to flag any under-performance and address accordingly.
- Build capability with specific local brands on experience planning, creativity and edutainment, data-driven marketing and websites experience (for instance E2E XP, brand content and purpose, website revamps, evergreen briefs on 2 AMEA brands).
- Monitor and assess where the local brands stand regarding all CXA fundamentals and help build roadmap to elevate performance.
- Establish and manage digital squads in AMEA to power data-driven media, content and websites
Develop brand innovation
- Leveraging the “voice of the consumer” in partnership with local and global CXI teams (combination of all signals coming from our consumers such as social listening, ratings and reviews, on-site surveys etc), to develop a clear framework to be rolled out in AMEA.
- Work with Zones to maximise NPD launches to make innovation ideas bigger and better based upon the VOC.
- Establish post-launch analytics routine with Growth Performance team
Support new marketing pilots
- Generative AI (for content, innovation, assets and for specific brands) test and learn.
- CRM roll out from learnings in ANZ to 2 AMEA MW/SH brand/mkts.
Animating the B&I community via quarterly calls to share news and learnings
Ideal Background
Experience
- Global business leader with an excellent track record (at least 10 years of marketing experience in FMCG / CHC).
- Extensive experience in CX and digital transformation at regional/global level.
- Extensive experience and strong track record in strategic and operational marketing including insight generation and activation
- P&L management and accountability
- International experience: working outside of own cultural environment; across multiple countries / geographies
Qualification
- Business or Marketing degree; an MBA is a plus
Competencies
- Strategic and analytical thinking
- Creativity and problem solving
- Mental agility and ability to adapt to changing circumstances
- Influencing skills and ability to take others with them
- Ability to manage multiple priorities whilst focusing on the major ones to drive impact
- Leadership: autonomy, personal presence and the ability to inspire others
- Strong communication skills
Our ‘Challenger Mindset behaviors:
- Take Action - We drive results: We are focused on delivering performance and ambitious outcomes. We implement & follow-through with agility to execute at speed
- Stretch - We differentiate where it counts We relentlessly challenge what good looks like to raise the bar within CHC & the industry. We boldly drive consequential change where it can make a real difference
- Feedback - We challenge each other to grow: We never back down from an opportunity to learn, to help ourselves & others grow through constructive recognition & developmental feedback. We double-down on strengths & act on areas for improvement
- Value Togetherness - We enjoy the ride together: We all trust & support each other towards common goals. We win, we learn, we laugh, and we grow together
- Role model our 4 core values: team work, integrity, respect, courage
What makes this position unique?
A great opportunity to take brands with huge heritage and create relevant, loved brands, for a very significant regional scope and within the context of building a world-class CHC organization, in a truly purpose-driven Company
