Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,800 employees globally in more than 54 offices in 46 countries.
For more information, visit us at: www.cheil.com.
Cheil is expanding and we are inviting candidates to join our growing team. Reporting to Senior Digital Strategy Director, we are looking for candidates for the following position:
Performance Marketing Manager
As the Performance Marketing Manager, you will play a pivotal role in developing and executing our paid media strategy to drive customer acquisition, revenue growth, and brand visibility. You will lead a media planning and operation and collaborate with cross-functional teams to achieve our marketing goals.
Responsibilities:
· Paid Media Strategy: Develop and implement a comprehensive paid media strategy that aligns with company objectives.
· Team Leadership: Manage and mentor a team of performance marketers, fostering a culture of continuous learning and improvement.
· Campaign Management: Oversee the planning, execution, and optimization of paid advertising campaigns across various channels, including Google Ads, Facebook Ads, TikTok, Meta, DV360, and others.
· Data Analysis: Monitor and analyze campaign performance metrics using tools like Adobe Analytics or Google Analytics to make data-driven decisions and refine strategies.
· Ad-Tech Expertise: Utilize ad-tech tools, media pixels, and Customer Data Platforms (CDP) to target audiences effectively and optimize campaigns at an advanced level.
· 360-Degree Digital Touch Points: Leverage a deep understanding of consumer behavior across web and app platforms to maximize digital touch points.
· Client Communication: Use excellent communication and presentation skills to effectively address business challenges for clients and stakeholders.
Qualifications:
· At least 5 years of experience in performance marketing field
· Bachelor's degree in Marketing, Business, or a related field
· Years of experience in performance marketing, with a proven track record of managing successful paid media campaigns.
· Enthusiastic about learning and staying updated with industry trends.
· Strong self-motivation with a focus on achieving business growth and taking ownership of projects.
· Proficiency in digital analytics tools such as Adobe Analytics or Google Analytics.
· Hands-on experience with various ad platforms including TikTok, Meta, DV360, and Google Search.
· Knowledge of ad-tech tools and the ability to leverage them for audience targeting and campaign optimization.
· Strategic media planning capabilities with a 360-degree digital touchpoint approach.
· Excellent communication and presentation skills to solve business challenges for clients.
