WHO WE ARE:
CloserStill Media run over 80 market leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in Asia, UK, Europe and USA.
Our portfolio includes some of the fastest growing, and often award-winning events including the Singapore Vet Show, Cloud Expo Asia, Data Centre World, eCommerce Expo, Learning Technologies and DevLearn.
We are the envy of the events sector with over 60 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020!
We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.
WHO WE ARE LOOKING FOR:
CloserStill Media (CSM) is looking for an experienced B2B Marketing Manager for its Singapore operations to deliver creative multi-channel marketing campaigns for exclusive technology summits.
If you have experience of marketing events or/and conferences and want to work for a company who have an outstanding reputation, then this would be a great position for you.
THE ROLE:
- Work with the Head of Marketing, Group Marketing and Conference Manager, Content leads and Event Directors plus the wider team to develop and implement marketing strategy, positioning key messages and product strategy.
- Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.
- Management of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.
- Work in partnership with the Content Lead, develop and align the content and marketing strategy with regular checkpoints throughout the campaign.
- Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
- Regularly review marketing plan, response rates/KPIs, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
- Database management, list management, and development with the support of business intelligence and data teams.
- Provide accurate and timely reporting of key marketing statistics and forecasts.
- Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements.
- Responsible for the formation, execution, and management of the products’ digital marketing efforts, including SEO/SEM and PPC strategies and social media.
- Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
ABOUT YOU:
- Experienced B2B Marketing Manager
- Experience working with a variety of stakeholders including C-Level
- Experience working with and segmenting data
- Experience contributing to the development of marketing plans and digital campaigns.
- Strong time and project management skills – demonstrating a high level of attention to detail when planning and briefing in work
- Excellent written and verbal communication skills
- Good understanding of the fundamentals of digital marketing including SEO, PPC, Google Ad words, banner ads and retargeting campaigns, to drive website traffic, engagement and lead generation and mobile apps
- Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)
DIVERSITY AND INCLUSION:
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
