The Marketing Communications Department in the 3P Network Division (3PND) conceptualises and implements integrated marketing communications campaigns such as Say YES to Waste Less, Recycle Right, National Dengue Prevention, and Clean Public Toilets. The goal of marketing communications is to foster an engaged public towards environmental ownership and action.
You will be responsible for the following:
• Lead a cross-functional team comprising various internal stakeholders to develop and implement integrated nationwide marketing communication campaigns for selected NEA’s policies and/or programmes.
• Develop marketing strategies to improve year-on-year campaign effectiveness through the conduct of surveys, campaign research and other data-driven approaches.
• Manage the performance and output of creative, media and social engagement agencies as well as other parties such as content publishers to achieve timely campaign execution and effective outcomes, including production of through the line marketing materials and digital content, where applicable.
• Front campaign-related approvals and key presentations and secure internal stakeholders’ agreement of campaign plans to achieve outcomes within organisation approval framework.
• Track and manage marketing budgets, including timely and accurate invoicing by agencies.
• Perform procurement duties in adherence to public sector procurement policies and processes.
[What we are looking for]
• A degree in mass communications or marketing is preferred.
• At least 2 to 5 years of relevant experience in managing and executing integrated marketing campaigns.
• Strong project management and analytical ability to distil insights into actionable solutions.
• Meticulous and a strong eye for design.
• Excellent writing, interpersonal and communication skills.
• A collaborative mindset with the ability to work effectively in cross-functional teams.
To apply, please proceed to Careers@gov at https://www.careers.hrp.gov.sg/sap/bc/ui5_ui5/sap/ZGERCFA004/index.html#/JobDescription/14271467/bb38733e-ce63-1eee-aede-c656319e80b4
