About the job
We are looking for a self-motivated individual with at least 2 to 3 years of hands-on experience with performance marketing campaign execution and strategy to join our Digital Marketing team for EdgeProp and The Edge Singapore as a Digital Marketing Specialist.
You will have the opportunity to build, manage and support key performance campaigns for both our clients and in-house initiatives that are designed to drive key company KPIs. This is not limited to new user acquisition, driving paid subscriptions and lead generation for new property launches and events.
Responsibilities:
- Drive performance marketing activities, including media buying and optimization of paid digital channels.
- Optimise and scale all digital channels, both paid and organic.
- Focus on the ROI of digital marketing activities and have the creative ability to constantly improve performance.
- Create, manage and analyse performance marketing campaigns.
- Monitor and report on performance marketing effectiveness and user activity, and act upon this intelligence.
- Keep up to date with the latest trends, opportunities and learnings in digital marketing.
Requirements:
- Knowledge and proficiency as well as at least 2 to 3 years of hands-on experience with the management, execution and optimization of campaigns on platforms such as Facebook, Instagram, Outbrain, Taboola, LinkedIn, TikTok, and Google ads.
- Experience in handling and analysing data using Google Sheet / Microsoft Excel and Analytics.
- Proactive with can-do attitude, disciplined, organised, and highly-motivated self-starter.
- Generally full of great ideas and able to get stuff done without close supervision.
- Detail-oriented, metric and results driven, with very strong analytical skills.
- Proficient in Microsoft Excel, web and data analytics tools.
