Summary:
Ready to build our followers and fuel our brand's growth? We're seeking a passionate and adaptable Digital Marketing Specialist to join our dynamic team.
You'll be a strategic thinker who thrives in a fast-paced environment, using your diverse digital marketing skills to connect with our audience, build engaged followers, and drive measurable results.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies, including media buying, social media management, content marketing, and conversion optimisation.
- Craft compelling content that resonates with target audiences and drives engagement across various platforms.
- Manage social media presence, creating engaging posts, monitoring performance, and analysing audience growth & engagement metrics.
- Plan and execute paid advertising campaigns across platforms like Google Ads and Facebook Ads, optimising plans & budgets for follower growth and engagement.
- Analyze campaign data, identify insights, and recommend actionable strategies for improvement.
- Collaborate with internal teams (design, content creation, sales) to ensure seamless campaign execution.
- Stay informed about the latest digital marketing trends, algorithms and technologies, proactively suggesting strategies for implementation.
Requirements:
- 2+ years of experience in a digital marketing role, with demonstrated success in at least two of the following areas: Media buying (PPC, Programmatic), Content marketing, Social media management
- Proficiency in various digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, social media analytics platforms etc.)
- Excellent written and verbal communication skills, with the ability to create engaging content and present data-driven insights.
- Strong analytical and problem-solving skills, with the ability to identify trends and optimize campaigns for performance.
- A proactive and self-motivated individual with a passion for learning and innovation.
- Ability to work independently and manage multiple projects simultaneously.
- Candidates with demonstrated success in leading and managing teams & campaigns may be considered for senior or lead roles.
