Be the difference
If making a difference matters to you, then you matter to us.
We're looking for a Field Marketing Specialist, APAC for Corporate Performance & ESG Division. You will report to the International Marketing Manager.
This is a Permanent Full-Time position, to be based in Shenton Way, Singapore (hybrid working arrangements, working from home 2-3 days per week). #LI-Hybrid
WHAT WE OFFER
- Great compensation package
- Medical Insurance and Dental benefit for employee and family
- Flexible working hours to improve work life balance
- Learning and Development Program
- Paid Leave and volunteer leave
- Wellness Programme
ABOUT THE ROLE
Collaborate closely with the senior managers of APAC marketing and Sales to develop and execute quarterly and annual marketing plans for target markets, ensuring regional strategy complements and supports global marketing objectives and sales targets.
- Develop and execute a field marketing plan in line with overall business objectives for the APAC region.
- Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.
- Implement comprehensive ABM campaigns, covering emails, nurturing, webinars, events, landing pages, and digital advertising, to drive lead generation and support sales efforts.
- Collaborate closely with the content and product marketing team to craft compelling and personalized materials, ensuring messaging resonates with the target audience.
- Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.
- Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement.
ABOUT YOU
- Bachelor’s degree in Marketing, Communications, Business, Advertising or a related field of study preferred, or equivalent experience.
- 2+ years experience with marketing automation platforms and CRM (i.e Marketo, Salesforce ets...)
- Strong English communication skills
- Excellent project management and organizational skills.
- Demonstrated ability to collaborate across teams and influence stakeholders.
- Results-driven mindset with a focus on achieving measurable outcomes.
- Willingness to travel within the APAC region as needed.
ABOUT US
Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
For more information about our solutions and organization, visit www.wolterskluwer.com.
Equal Opportunity Employer
Wolters Kluwer and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.
