Responsibilities typically include:
- Lead a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers in the strategic development of messaging and deliverables across all platforms
- Ability to prioritise work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
- Spearhead and manage content strategy for all marketing projects, harnessing brand design, copy, art, and digital technology
- Develop marketing campaigns that translate objectives across business units into clear and motivating creative strategies
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Oversee the presentation of final concepts, and obtain approvals for deliverables
- Analyze brand tracking, market trends, consumer needs, and the competitor landscape
- Meet budget requirements by forecasting and managing expenses
Skills & Qualifications
- · Only Singaporeans & Singapore Permanent Residents need to apply
- · Minimum 6 years of relevant experience either in an agency or corporate setting
- · Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- · Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
- · Proven ability to develop successful concepts
- · Proficiency in leading a team of diverse, talented creatives
- · Strong creative vision, with an eye on business objectives
