The Role Responsibilities
Client engagement
- Achieve global wealth management’s strategic priority to grow and deepen Wealth client base, by leading the design and implementation of global client engagement programmes across markets working with Wealth and Segment teams at Group and Country level
- Drive a data-driven approach, proactively generating key customer insights/intelligence to inform client engagement opportunities and/or risks, and develop appropriate strategy and actions to capture such opportunities
- Support markets to continuously improve on client selection criteria and sales enablers by collecting, identifying and communicating best practices across markets
- Operationalize engagement with markets and tracking of all the campaign leads, client outcomes and business impact
- Lead WM efforts in defining the Digital Sales and Marketing strategic objectives including target segment, approach, types of use cases and business case in partnership with Group DS&M and key markets
- Track the business impact of agreed campaigns and communicate best practices across markets
- Key group lead to identify opportunities and gaps in key enablers to drive sustainable performance including digital experience optimisation, data, martech tools, etc. Act as clearing house to facilitate the resolution of these opportunities and gaps with relevant functions and monitor progress
Content management
- Define Wealth Management’s content management strategy, build supporting infrastructure and manage content needs to offer curated content and channels for clients to consume relevant content across all client segments.
- Explore new / manage existing partnerships and strategic alliances to innovate to deliver compelling user experience for our clients.
- Lead innovation in content creation and delivery across the SC footprint.
- Conceptualise and strategize to build up the SC Wealth Management brand’s presence through content engagement.
- Design and implement content-led client engagement strategy in line with business objectives, including leveraging the use of the use of relevant content via digital sales and marketing activities
- Build effective content engagement across various social media and content channels and lead initiatives to drive audience stickiness and channel performance.
- Maintain the content inventory for internal and external audiences in accordance to our client journey requirements.
- In close collaboration with Group CIO and Product teams, deliver compelling wealth management content for global consumption, with minimum localisation requirements for easier market adoption in line with evolving client needs.
- Provide global support via a cross-functional content workgroup across markets to foster knowledge sharing, collaboration and progress around content best practices and challenges to maximize content leverage.
- Own and manage requirements definition, selection and implementation of content-related technologies.
- Continuously monitor outcomes and identify areas of opportunities and improvement, linking proposition elements to a set of strategic KPIs, financial and non-financial, to ensure measurable and sustainable progress against execution of propositions
- Implement methodology for measuring and tracking content investment, adoption and ROI.
- Oversee content measurement and key performance indicators (KPIs), including the design of relevant, synthesized dashboards.
Processes
- Define & implement appropriate process and controls on the content platform to ensure accurate dissemination of the market commentary content produced by the CIO Office / authorized content producers and in line with the defined distribution rules for each commentary.
People & Talent
- Provide leadership, coaching, development opportunities and support to the team members by setting SMART objectives, managing performance & identifying / supporting development needs.
- Create, Maintain & Track a "Talent List" and succession plan for all positions.
- Create a work environment where members of the team can feel safe, motivated and empowered to perform their role at their best.
Risk Management
- Ensure compliance to controls and governance requirements.
Governance
- Uphold high standards of conduct and governance, with a focus on fair client outcomes.
- Ensure adherence to all internal guidelines and regulatory frameworks.
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
- Group and in-country Wealth Management Heads
- CPBB Heads
- Group and in-country Wealth Management Product teams
- Group and in-country Segment teams
- Group and In-country Client Engagement teams
- Group and country Digital Sales & Marketing teams
- Group and in-country Brand & Marketing teams
- Data & Analytics teams
- Chief Investment Office team
- Group and in-country Legal & Compliance teams
- Group Advisory and Digital Advisory teams
- Group Client Journey team
- Group and in-country Digital teams
- Group Process Governance team
- Group Wealth Management Tech teams
Other Responsibilities
- Embed Here for good and Group’s brand and values; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats)
Our Ideal Candidate
- A results-driven graduate / post graduate professional with 10+ years of experience in the financial industry and had performed in similar leadership capacity.
- Sound knowledge of Wealth Management propositions, products and engagement models.
- Excellent communication skills with the ability to influence outcomes.
- A thought leader - big picture thinker with a strong grasp of industry trends and a predisposition for market disruption.
- Proven experience in project management to develop and deploy systems and processes as related to multiplatform content delivery and partner management.
- Advanced understanding and experience in product and platform marketing with an eye for developing quality assets and content.
Role Specific Competencies
- WM Products and Processes
- Market Knowledge
- Digital Channel Management
- Social Media Management
- Content Marketing
- System and Technology Integration
- Copywriting & Content Writing
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
- Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
- Flexible working options based around home and office locations, with flexible working patterns
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
