You will join the team to assist the Team Lead to develop and implement marketing and content strategies to promote Lifelong Learning Institute Pte Ltd (LLI) and its offerings across different channels such as social and digital marketing, events, direct outreach to target customer segments, with the use of LLI’s website and social media assets and marketing collaterals.
Our ideal candidate is someone who is interested and has experience in creating and generating ideas and content for a variety of formats, shooting, editing and publishing.
The job responsibilities entail:
· Create engaging content from ideation, planning, execution to post-production that support business goals;
· Perform desktop research on relevant topics, analysing key findings, and distilling information into a piece of content independently;
· Ride on appropriate trends to increase our channels visibility to non-followers;
· Strategize and plan content calendar;
· Handle ad-hoc content creation projects as assigned (e.g. learning materials);
· General copywriting. The candidate needs to be able to write precise, accurate, and professional pieces of content (ie, blogs, press releases) or turn key points into succinct and engaging copy that speaks directly to users (Facebook, LinkedIn, Instagram, TikTok & corporate website);
· Utilize Search Engine Optimization to increase the visibility of content;
· Manage and develop content for our company’s website; and
· Compilation of weekly and monthly reports with analysis on the effectiveness of campaigns.
Job requirements:
· Tertiary qualifications in public relations, marketing or related discipline
· At least 1-2 years of content/ copywriting experience with a demonstrated writing portfolio
· Strong command of spoken and written English
· Excellent communication, writing and research skills, detail-oriented
· Editorial mindset on creating content that will engage the target audience
· Experience with managing websites, content creation and growing an audience online
· Familiar with the use of Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop (After Effects is a plus)
· Good time and project management, networking, collaborative and interpersonal skills
· Proactive and collaborative team player with a positive attitude and good work ethic
· Able to work independently with minimum supervision
Candidates without the required qualifications but with relevant experience are welcome to apply.
Successful candidates will be offered a 2-year contract in the first instance and may be considered for an extension or be placed on a permanent tenure.
