Expectations of a Media Executive:
- Develop expertise in media, technology & research tools & platforms
- Have clear understanding of basic cost structure, campaign set-up process & way of buying ad space for different channels - digital (social, programmatic, search, mobile, etc.), print, TV, OOH, radio
- Assist in developing costing and data collection for planning, recommendations or analyses
- Pick up simple digital campaign optimisation
- Develop media diary & copy instructions based on the media plans & proposals
- Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team
- Identify issues with creative and troubleshoot
- Be responsible and accountable for timely delivery of reports and recommendations
