About Us
SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us! To work with passionate people who impact lives through the stories they tell.
You will be responsible for extracting and deriving insights from internal / external data to help identify key commercial opportunities with Sales and develop scenario analysis and action plans.
We do expect you to be well-versed in both digital and non-digital media channels across the world of TV, print, digital, radio, out-of-home, and other touch-points. You must like both the art and science of media; and can work with numbers and data to derive great analysis and insights.
We invite you to learn more about this dynamic, cerebral career opportunity. If you believe you fit the DNA of the person we want, contact us now.
About the Role:
The position is a research & data role supporting advertising sales at SPH Media.
Responsibilities include :-
- Serve as Consumer market research subject matter expert
- Work with multiple data vendors regarding issues of quality and integrity
- Engage internal stakeholders with partners to initiate projects to support commercial pitches and identify commercial opportunities
- Participate in ideation and brainstorming based on data and research done with internal stakeholders and contribute to directions with the goal of business growth
- Transform both quantitative and qualitative information into insightful and actionable recommendations that can be integrated into tactical and strategic decisions
- Lead the development of a wide range of insights and human centered design visualization tools and frameworks
- Demonstrate an ability to manage, create and influence high-impact tactical and marketplace understanding, learning plans, execution of this work through the teamSupport end to end customer and market research efforts, including both qualitative and quantitative consumer research studies
- Manage day to day project timelines and deliverables to support the ongoing execution of marketing insights initiatives and consumer research
- Independently deliver monthly market performance summary to the system
This role will require the individual to have:-
- Minimum 4 - 6 years of relevant working experience
- Strong media knowledge across online and offline media
- A good degree in Marketing, Advertising, Business, Social Science or other related studies
- An innate sense of curiosity and a strongly analytical mind
- Strong number sense and meticulous in data details will be key
- The tenacity for top-notched project execution and detailed work
Other desktop skills
- Knowledge of Industry Syndicated Research Tools (eg Nielsen Consumer Media Index + Radio Audio, Adquest, GfK Webcross etc) will be mandatory
- Knowledge of Google Analytics and ComScore will be a plus
- Good command of Google Office and / or MS Office including Excel, Powerpoint and Word.
- Data visualization skills
