As a key member of the Consumer Division, this role is a commercial partner to the Editorial team, responsible for maximising subscriptions and revenue from specified publication(s). The Commercial Strategy Manager will work closely with the Editorial team to align and create subscription-generating strategies and initiatives across B2C and B2B, and be the key coordinator within the Consumer Division for execution of these initiatives. The Commercial Strategy Manager is analytical, strategic and able to effectively influence across all working levels.
Roles & Responsibilities
Achieve strategic alignment
- Specific publication goals in order of priorities
- Key audience segments for growth
- Performance funnel KPIs: Total/Registered/Subscriber Users #, Conversion Rate %
- Strategies and big bets to drive KPIs
- Be the publication’s “voice of the customer”, and use customer-related feedback to inform strategies/initiatives
Forecast, planning and execution of initiatives
- Own and maintain monthly forecast of publication’s subscriptions - inclusive of B2C and B2B programs
- Own and maintain joint calendar of events and campaigns, to allow for advanced quarterly planning and clearances across Consumer Division and Editorial teams
- Work through and with various functions in Consumer Division to ensure timely and quality execution of planned initiatives
Track and monitor publication health
- Build shared ownership of publication’s overall performance funnel
- Create publication dashboard for reporting, to align as single source of truth
- Ensure all initiatives are properly tracked for results across the entire performance funnel
- Actively monitor publication health, and proactively investigate and raise red flags where necessary
Drive continuous improvements
- Internal champion for said publication within CD, proactively contributing to technology enhancements and prioritisation
- Drive post-mortem analysis of initiatives, for the purpose of educating CD and Editorial teams
- Continuously optimise ongoing operations for increased scalability and/or accuracy
- Seek to understand unknowns through a variety of methods where relevant (e.g. A/B tests, user research, onground visits etc)
Explore new subscription/revenue streams
- Lead commercial analysis of new projects to assess commercial viabilities
- Contribute to project prioritisation within the Editorial team
Budget management
- Monitor and track marketing spend to ensure it remains within budget
Job Requirements
- Previous experience in extracting and drawing insights from data in the digital space
- Strong project management skills.
- Budget management
- Strong organisational and communication skills.
- Ability to work independently
- Ability to build rapport with, and influence across different levels of the organisation
- Proactive problem solver
- Growth mindset and practises continuous improvement
- At least 2 years of experience in growth marketing, digital consultancy or related roles.
- Degree qualification in Business / Marketing or related discipline.
