Requirements:
- A master’s degree in Marketing, Business, Communications or other related fields.
- At least 5 years of experience in digital marketing is a must.
- Excellent writing and editing skills in English.
- Impeccable use of grammar & punctuation.
- Proficiency in web-based research and SEO best practices
Job Responsibilities:
As a Digital Marketing Executive in the retail industry, your roles and responsibilities may encompass various tasks aimed at enhancing brand visibility, driving online traffic, and increasing sales.
Developing Digital Marketing Strategies:
- Create digital marketing plans aligned with overall business objectives.
- Identify target audiences and devise strategies to engage them effectively.
- Conduct market research and competitor analysis to stay updated with industry trends.
Managing Online Advertising Campaigns:
- Plan, execute, and optimize digital advertising campaigns across various platforms.
- Monitor advertising budgets and ROI to ensure effective allocation of resources.
- Implement A/B testing and analyze data to refine ad strategies and maximize performance.
Content Creation and Management:
- Generate compelling content for website, social media channels, email newsletters, and other digital platforms.
- Collaborate with designers, copywriters, and other team members to develop engaging multimedia content (images, videos, infographics, etc.).
- Ensure all content is optimized for SEO to improve search engine rankings and drive organic traffic.
Social Media Management:
- Develop and execute social media strategies to build brand awareness and foster community engagement.
- Maintain a consistent brand voice across all social media channels.
- Monitor social media platforms for trends, customer feedback, and opportunities for engagement or promotion.
Email Marketing Campaigns:
- Create targeted email campaigns to nurture leads, promote products, and drive sales.
- Segment email lists based on customer preferences, behaviors, and purchase history.
- Monitor email performance metrics (open rates, click-through rates, conversions) and refine strategies accordingly.
Website Optimization:
- Collaborate with web developers to optimize website layout, navigation, and user experience.
- Conduct regular audits to identify areas for improvement and implement SEO best practices.
- Utilize tools to track website traffic, user behavior, and conversion rates.
E-commerce Management:
- Oversee the operation of e-commerce platforms, ensuring smooth transactions and a positive customer experience.
- Implement strategies to increase online sales, reduce cart abandonment rates, and improve customer retention.
- Monitor inventory levels and coordinate with relevant departments to ensure product availability.
Performance Analysis and Reporting:
- Track key performance indicators (KPIs) such as website traffic, conversion rates, and revenue generation.
- Prepare regular reports summarizing campaign performance and providing actionable insights for future improvements.
- Stay informed about emerging technologies and digital marketing trends to remain competitive in the retail industry.
