· Develop and execute digital marketing campaigns to drive engagement, brand awareness, and donations (including but not limited to email marketing, social media advertising, and search engine marketing).
· Develop and implement strategies for lead generation through digital channels, including website forms and landing pages.
· Analyse the results and effectiveness of marketing campaigns to discover actionable insights for campaign strategies across our target audiences and drive marketing decisions through data analysis.
· Work with the team to ensure campaign execution is performed and all KPIs met.
Stay abreast of best practices and latest trends in social media, digital marketing, web analytics, digital content and campaign management to identify new marketing platforms/opportunities.
