Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
As a Regional Planning Director, you will be working closely with local media teams to drive regional strategy & operational excellence across the region.
Specifically, you will be responsible for:
- Work closely with global and business lead to develop regional guidelines in adherence to global strategy
- Day-to-day Client Lead
- Work closely in support of the account/network lead on all operational and network matters
- Ensure local & hub adoption and adherence to global guidelines, mandates, benchmarks
- Work together with hub team to drive operational excellence across execution and reporting
- Ensure media deliverables are met on time and within budget and align with clients' objectives
- Manage hub transition & activation timeline
- Facilitate & manage all global and client requests (e.g. plans/spends/reporting, vendors rate cards/media kits, etc.)
- Ensure clear documentation on all communications with all parties
- Develop, manage cross-country planning/buying process and scopes, billing process flow
- Review and facilitate work orders for regional funded activities
- Manage finance/billing request (i.e. status updates) from client
- Work closely with finance team and local markets to report on financial matters
- Work with Hub team to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance)
- Follow-up with clients on aging matters
- Able to lead and manage strategic business partnerships that are critical to the client’s business
- Experience in driving strategic business development recommendations and ensuring follow through of the same across teams and markets
- Solid integrated planning experience and able to develop guidelines / toolkits to help ensure consistency in planning principles across markets for the business
- Able to drive business plan reviews across markets in alignment with the client’s goals
- Experience in working with multiple digital ad techs and is able to lead in developing, planning and activating data driven initiatives alongside the planning team
- Experience with managing brand safety guidelines and ensuring local market teams are adhering to these guidelines
- Strong team leadership skills
- Able to work collaboratively across specialist partners within the network
Qualifications
- Bachelor's Degree
- At least 8 years of integrated media planning experience; preferably with prior experience working on Global Network Clients either at a global or regional level
- Self-motivated and ability to thrive in a fast-paced, dynamic environment
- Excellent communication and interpersonal skills
- Adaptive, flexible and able to work with people from different backgrounds and cultures
- Solid understanding and has experience in navigating the digital ecosystem
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in integrated planning
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Solid leadership skills
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
