The Communications Lead role at Geylang East Home for the Aged (GEHA) involves overseeing both internal and external communications as well as public relations. The primary responsibilities include developing and executing strategies to collaborate with stakeholders for outreach and public communication efforts.
Key Responsibilities:
(a)Corporate Image
- Assist in developing and implementing the desired corporate image and branding for GEHA.
- Ensure consistency in applying corporate image across all communication materials and platforms.
- Maintain a positive public image through various media channels, digital marketing projects, corporate activities, publications, and marketing strategies.
- Support all secretariat work and reports related to communication for management and Communications Sub-committees.
(b)Events Management
- Strategize, plan, and organize fundraising, corporate, volunteer recognition, and community relations activities to achieve corporate objectives.
- Align assigned events with the overall communications plan and corporate objectives.
(c)Publications (Print, Electronic and Media)
- Provide editorial support for corporate communication materials.
- Plan, update, and maintain all print/electronic corporate publications and social media platforms to promote the desired corporate image of GEHA and its services regularly.
- Initiate positive media stories to feature GEHA's services and convey its desired corporate image.
(d)Fundraising and Donations Management:
- Strategize, plan, and organize events to meet fundraising targets while promoting GEHA's corporate image.
- Maintain/ and improve donor relationships.
Requirements:
- Recognized Diploma or Bachelor's degree in any field with a minimum of 2 years of related work experience.
- Passion for non-profit organizations and the elderly care sector.
- Experience with social media and messaging platforms.
- Strong organizational and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Proficiency in using basic design software like Canva, Vista Create, Photoshop, or Illustrator.
- Strong organizational and project management skills.
- Resilient, resourceful, and able to work independently with minimal supervision.
