Project Description
We consider every individual who joins our team a critical part of defining who we are - which is why we are looking for an experienced B2B demand marketing strategist with a strong understanding of B2B selling and marketing.
The purpose of the role is to oversee the creation and execution of B2B marketing initiatives and campaigns for B2B clients. The goal is to drive sales and boost brand awareness. If you're a tech-savvy trendsetter who enjoys building and implementing long-term growth strategies, we would like to meet you.
In this position, you will be primarily focused on working day-to-day with our direct sales and agency teams to provide ongoing strategic assistance, education, and advisory to their prospective clients as well as existing clients and partners, aligning the most appropriate programs to their go-to-market strategy.
Responsibilities:
- Comes from a B2B demand/marketing background, and has planned and executed a variety of demand and ABM campaigns for clients, while keeping a close eye on performance analytics and budget limitations;
- Has experience identifying target audiences and devising digital campaigns that engage, inform, and motivate buyers and buying committees;
- Is both creative and analytical, making decisions and building solutions with a data-driven approach;
- "Been there, done that" helping companies tell their story in creative ways;
- Isn't afraid to try and test new ways with an eye toward optimization;
- Is comfortable working with executive level stakeholders and experienced marketers, and can easily navigate between technical and nontechnical depending on your audience;
- Is highly creative with impeccable attention to detail;
- Can work in a fast-paced environment where feedback is valued;
- Has a "can-do" attitude and track record of delivering exceptional work again and again;
- Demonstrates curiosity, professionalism, dynamism, impactful presence, and the ability to foster trust and rapport
Experience & Qualifications:
- Minimum 5 years experience in the B2B industry
- Experience of working with B2B Marketing agency is a must.
