This is a 12 months contract assigned to our client
Work Location: near City Hall MRT
Salary : $6,000-$8,000
Job Scope
1. Marketing Performance Management
2. Responsible for understanding the media landscape and identify the mix of media channels that will best advertise the products to its target audience.
3. Identify ways to optimise costs and effectiveness for campaigns.
4. Work with media buyers and aggregators on media and placement strategy.
5. Defines the strategy and liaise on buying.
Top 3 Mandatory Skills:
1. Performance/ Paid Media Strategy/Planning and ongoing counsel
2. Integrated / Mix-Media Touchpoint reporting and recommendations
3. Financial Services experience / Partnership with platform (Meta, Google etc.)
Optional/Good to have skills:
1. Google Ad partner certified etc
2. Meta Ad Certified etc
Job Description:
Media Strategy / Planning:
1. Once/Quarter across 4 products
2. In-Person Workshop meetings (approx..8-hours)
On-going advice/counsel on media performance, in-flight strategy/optimisation, end-of-campaign insight
1. Setting clear benchmarks, proposing optimal budget to spend by channels
2. Stitching an end-to-end reporting for optimisation using AA, media agency & funnel data
