Do you look at stuff on TikTok, cringe and think you can do better? Do you assume different personas when on Bumble, LinkedIn and XiaoHongShu? Want to unleash your creativity and write more than hashtags on your IG feed? If you've answered a resounding "Yes!", join us! Because we’re hunting down that passionate force of nature who is bursting with ideas and words, and needs an outlet to exorcise creative demons and make an impact on businesses in sectors from retail to fintech; while delivering information and entertainment to target audiences. I mean, if you were going to create content, you may as well get paid for it, right?
As our Jr./Copywriter-ish, you will play an active hands-on role in key projects, shaping not just words but also idea and art. Working closely with other players in the creative, ops and account servicing team, you will steer client and agency jobs toward the best creative outcome, and owning it. You will report to our Sr Creative Director, while making fellow Copywriter, the Assoc Creative Director and designers your best friends.
Core responsibilities
- Work closely with colleagues in the creative and planning teams to produce innovative content-driven campaigns (e.g., TikTok, Reddit, game UI, blog articles) and make those ideas come to life
- Support and harmonise with larger omnichannel campaigns run by colleagues with content writing
- Write persuasively to move the audience, whether videos and stories for social media, hashtags for Spotify, SEM ads or SEO-optimised blog articles; and the occasional advertising headlines
- Produce and publish some of these content yourself
- Wield your inner Sherlock and research intuitively and resourcefully to enrich creative insights
- Keep yourself updated on content trends and advertising guidelines
- Be an indispensable part of the team
Qualifications, skills and experiences required
- Knowledge of at least 2 creative disciplines to produce copy-driven content under minimal supervision
- Proficiency in Mac, Microsoft Office and project management software like Teamgantt and Teams
- Min. 2 years professional writing experience, preferably in a content publishing house or agency
- An arresting portfolio showcasing versatility in style
- Ability to design and produce posts using basic Adobe design software (e.g., Adobe Express) and video editing software will be considered more favourably
- Proficiency in Mandarin (written) will be an advantage too
- Degree holder in Communications, Marketing, English, Journalism or Design
- Proven project management skills
- A monkey brain brimming with too many ideas, matched by a left brain that can critically organise them into thoughts
- Ability to have fun but can also hunker down and get stuff done
- Other table stakes, like team player, communication skills, self-starter, time management, etc.
Your application will get our attention also if you can
- Show us your passion in branding and advertising
- Convince us you can work in a team
- Show us you are an unstoppable ideas machine
- Make us laugh
Abusers of ChatGPT, Bard and the likes need not apply.
If interested, please send in your
1. CV
2. Current and expected remuneration package
3. Earliest date of availability
4. Work samples / body of works
