Responsibilities
- Develops and ensures a consistent marketing strategy and planning based on customer needs.
- Conducts SWOT analysis of all current marketing activities at the dealership.
- Conducts strategic reviews and amend objectives and approaches as required with Dealer Principal, General Manager, Finance & Administration Manager (and CRM Manager, if available).
- Establishes and implements a marketing strategy for dealership.
- Coordinates customer communications.
- Coordinates marketing initiatives and events.
- Coordinates potential marketing opportunities across dealership departments.
- Ensures marketing communications are in line and approved by the Managing Manager.
- Coordinates with internal departments on brand and product events
- Responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager).
- Conducts regular meetings to discuss target agreements/feedback and achievement of objectives.
- Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee.
- Acts as a role model and ensures brand-compatible employee behavior.
- Improves dealership customer experience and ensures customer feedback is accurately captured.
- Responsible for attending relevant training courses and self-development
- Plans, steers and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report.
- Takes responsibility and conducts the Sales Funnel Management
Qualifications
- Bachelor's degree or equivalent experience.
- 5-8 years' experience in marketing
- Relevant experience in automobile industry will be advantageous
- Professional experience of working with and managing agencies and internal company resources.
- Experience of the development, implementation and management of direct marketing processes.
If you meet the requirements of this role, please email a detailed resume in Word document to Chloe Tan Hui Lin. Email: [email protected]
Chloe Tan Hui Lin
CEI Registration No.: R1765524
Recruit Express Pte Ltd
EA99C4599
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified
