Responsibilities
• Marketing Performance Management - Responsible for understanding the media landscape and identify the mix of media channels that will best advertise the products to its target audience.
• Identify ways to optimise costs and effectiveness for campaigns.
• Work with media buyers and aggregators on media and placement strategy.
• Defines the strategy and liaise on buying.
• Setting clear benchmarks, proposing optimal budget to spend by channels
Requirements
• Degree / Diploma in Marketing or related field
• At least 3-5 years of relevant marketing experiences
• Top 3 Mandatory Skills:
1. Performance/ Paid Media Strategy/Planning and ongoing counsel
2. Integrated / Mix-Media Touchpoint reporting and recommendations
3. Financial Services experience / Partnership with platform (Meta, Google etc.)
Licence No: 12C6060
