Overview
As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.
Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.
Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.
Opportunity
We are looking for a media lead, to focus specifically on Southeast Asia and India markets, within our Asia IAT Structure that will be able to lead the successful delivery across the following key areas:
Media Planning & Strategy
· Accountable for all briefs coming into Southeast Asia and India and collaborating with the rest of the IAT Asia team to understand context and requirements, i.e., a broad tactical campaign, vs. an integrated brief that may require consultation across different specialist stakeholder groups.
· Provide strategic input and direction on media briefs.
· Have experience and knowledge across the Pharma or consumer healthcare landscape and specifically be able to direct both HCP & Consumer campaign strategy and planning.
· Accountable for the Planning Delivery & Management of the Asia Hub that feeds into our Central Digital Hub.
Driving Growth
· Identify strategic opportunities that achieve business or customer objectives, and support connectivity across paid/earned/owned strategies.
Media Operations
· Partner with media planning and buying teams to deliver on media strategies.
A fundamentally important requirement of this role will be an understanding of Pharma or consumer healthcare lands, with specific experience across both the consumer and HCP.
Key Responsibilities
· Lead, define and deliver the regional strategic and tactical media (in particular, digital) planning process within Southeast Asia and India.
· As the Planning Lead, own the end-the-end planning and delivery of campaign plans for 9 markets across Southeast Asia and India, with the support of a Planning Manager.
· Understand brand strategy and recommend paid strategies to support their objectives.
· Develop effective and efficient planning strategies across digital channels and campaigns to drive brand, digital and business results, leveraging established global tools and frameworks.
· Collaborate with internal teams to develop best-in-class digital campaigns and innovation.
· Establish strong partnerships with key local and regional HCP and consumer media owners.
· Collaborate with internal teams to improve media effectiveness through test-learn-optimise programmes.
· Ensure best-in-class audience targeting and data relevance, deployed at a campaign activation level.
· Analyse historical campaigns to integrate insights into future campaigns.
Skills & Experience
· Minimum 12 years of media planning experience.
· Knowledgeable in all media channels, particularly digital channels and HCP media.
· Ability to tell compelling stories through data and gain buy-in across a wide variety of stakeholders.
· A strategic and big-picture thinker, grounded in digital, analytics and optimization, able to uncover strategic
insights that can help create, shape, and transform overall client strategic direction.
· Able to multi-task and prioritize, with exceptional organizational skills, even when under pressure.
· Able to identify and disseminate problems – natural tendency to define a solution orientated approach.
· Positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view with diplomacy.
· Strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments.
· Demonstrated ability to work within a regional, multi-disciplinary team structure.
