The Marketing Manager leads business development of Minmed Group through promoting our services on the appropriate platform and analyzing data and setting strategies for continued growth. We seek a partner with a creative mind and a strong head for business, coupled with strong communication and an innate ability to lead a marketing team.
Role & Responsibilities:
- Develop & implement branding & marketing strategy and initiatives to develop actionable marketing plans that support the organisation’s integrated marketing approach
- Use analytics tools to measure and report performance and effectiveness of campaigns against goals (ROI and KPIs), to further strengthen engagement, end-to-end customer experience across multiple channels and touchpoints
- Design, build and maintain the company’s social media accounts. Plan and execute all marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Lead the team and collaborate with internal teams, relevant stakeholders, agencies and partners to ensure successful and integrated campaigns with optimised user experience
- Lead public relations and corporate communications effort of the group
- Plan, optimize and achieve results in line with allocated resource and budget
Requirements:
- Degree in Business, Marketing, Communications or related field with 2-3 years of relevant experience
- Demonstrated results in similar field, experience in healthcare marketing a distinct advantage
- Solid knowledge of digital marketing: SEO, SEM, Newsletters, Google Analytics, Google Ads, Facebook, IG, Linkedin, Tiktok, Telegram and other new platforms in areas of set-up posts, ad optimisation, analytics, campaign management, budget optimisation, AB testing, conversion and performance management
- Ability to lead the marketing team with strong interpersonal oral and written communication skills
- Be creative, proactive, resourceful and able to work under pressure and manage tight deadlines
