We are looking for an experienced, inspirational Creative Content Manager who is passionate in creative & fashion culture, while playing a key role in driving the brand’s identity and creative output through (including but not limited to) the advertising, marketing, digital, editorial, event/pop-up/activation, CRM channels. You'll work closely with marketing and creative content leads to create effective, engaging work through all channels.
RESPONSIBILITIES
- Drive innovative creative ideation and execution for the brand’s marketing, social and campaigns, activations and content to deliver on marketing goals.
- Develop, define, and accountable to the creative approach - design, art direction, video motion graphics, AR/VR, gamification, partnership, collaboration etc.
- Collaborate with the functional and key markets’ leads to create and drive content strategy across the channels and media.
- Drive creative excellence to ensure the output of the creative team is of the highest possible standard, manage and mentor a team of designers, photographers to deliver strong identity and effective creative.
- Continually manage the brand identity: ensuring this is central and consistent across all creative projects and platforms, globally.
- Ability to structure/deliver outstanding creative presentations both internally and externally.
- Champion new and interesting creative talent within the industry.
- Recognise opportunities to grow and shape the brand through partnerships and collaborations with brands and talent who align with our values.
- Partnering with the team Producer(s) to establish production approaches, processes, and schedules.
- Lead strong relationships with external agencies and partners when necessary.
- Analyse campaign performance, market trends, consumer needs and the competitive landscape to inform the work of your team.
- Be a creative leader for your team and working closely with internal key stakeholders.
- Perform all other duties as assigned.
RESPONSIBILITIES
- At least 8 years working experience in conceptual creative work and art-direction as a Senior Creative within a fashion advertising agency, brand, or creative environment.
- Strong creative vision and experience of business and digital performance channels - Digital Marketing, editorial, photography, multimedia driven.
- Demonstrable experience of leading and delivering a broad range of creative projects including brand campaigns, activations, moving image, design systems, events, digital, motion graphics, print, social campaigns.
- Hands on highly skilled motion designer able to create outstanding creative designs and assets for campaigns, traditional & digital marketing assets.
- Understanding of digital assets production at scale, post-production workflow & the technical requirements of digital marketing assets (Incl. video formats, email templates, quality etc.).
- Ability to work in a dynamic environment.
- Experience developing targeted creative across multiple markets.
- Possess technical skill set; including graphic design, typography, art direction, moving image and motion graphics animation, and use of Adobe Creative Suite.
