Job Descriptions:
- Supervise, mentor, and motivate members of the public relations, marketing operations, content, and creative teams.
- Set clear objectives, provide regular feedback, and facilitate professional development opportunities for team members.
- Foster a collaborative and innovative work environment that encourages creativity, productivity, and high performance.
- Develop comprehensive marketing strategies aligned with the company's goals and objectives.
- Oversee the implementation of marketing plans across various channels to maximize brand visibility and reach target audiences.
- Monitor industry trends, competitive landscape, and consumer insights to identify opportunities for growth and innovation.
- Cultivate and maintain relationships with media outlets, journalists, influencers, and other key stakeholders.
- Develop and execute PR campaigns to generate positive media coverage and enhance brand reputation.
- Manage crisis communications and effectively address any negative publicity or issues that may arise.
- Streamline marketing processes and workflows to optimize efficiency and effectiveness.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Utilize data analytics and performance metrics to evaluate the success of campaigns and drive continuous improvement.
- Lead the development of compelling and engaging content across various platforms and formats.
- Ensure consistency in brand messaging, tone, and visual identity across all content channels.
- Leverage storytelling techniques to resonate with target audiences and drive brand affinity and loyalty.
- Provide strategic direction and creative vision for brand campaigns, advertising materials, and promotional assets.
- Work closely with designers, copywriters, and other creative professionals to deliver impactful and visually appealing content.
- Maintain brand integrity and adherence to brand guidelines in all creative executions.
Job Requirements:
- Proven experience of at least 5 years in marketing management roles in the baby and mother industry, with a track record of successfully leading teams and driving results.
- Able to shuttle between Johor Bahru and Singapore as you will be require to manage our Marketing team in Johor Bahru.
- Strong strategic thinking, analytical skills, and business acumen.
- Excellent communication, interpersonal, and leadership abilities.
- Proficiency in digital marketing tools, analytics platforms, and project management software.
- Creative mindset with a passion for innovation and storytelling.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Familiarity with industry trends, best practices, and emerging technologies in marketing and advertising.
