Overview
As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.
Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.
Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.
Opportunity
The IAT Strategy Lead for Asia plays a critical role in helping lead the marketing transformation initiative within Pfizer.
The Strategy Lead we are looking for is someone that knows the unique challenges with Asia healthcare regulatory compliance, marketing stack, measurement and marketing attribution. The Lead will combine smart lateral thinking with the drive for effective results. With a broad spectrum of experience, the Lead will drive connected thinking, be it marketing planning, or business consulting, for Southeast Asia and India.
Key Responsibilities
· Partner with Pfizer to effectively tailor the global business strategies for Southeast Asia and India.
· Develop and execute precise in-market marketing strategies across Specialty Care, Primary Care, and Oncology.
· Collaborate with Pfizer and the data, tech, and data team. Use advanced analytics tools, CRM systems, and varied data resources to interpret market insights.
· Enhance engagement with HCPs and consumers across traditional and digital touchpoints.
· Set, track and analyze marketing performance, utilizing insights to optimize strategies and achieve objectives.
· Represent the voice of HCPs and consumers in all work streams, translating insights into actionable strategies.
· Foster a data-driven culture, integrating the use of analytics and technology to optimize marketing performance and marketing ROI.
· Champion diversity of thought and inclusivity in strategy development, providing constructive feedback to inspire the Pfizer and Publicis Groupe teams.
Skills & Experience
· Minimum 10 years in marketing strategy or related fields, of which at least 5 years were in pharma or consumer healthcare.
· Familiarity with the Southeast Asia and India pharma landscape, possess an understanding of the nuances of the different markets across different therapeutic categories.
· Ability to translate data into practical business solutions, simplify complex concepts, and actively collaborate through various mediums like presentations, workshops and briefs. Actively listen to others to refine and perfect strategies collaboratively.
· Be well-versed in commonly used and emerging insight tools, media technology, channels, and industry terminology.
· Expertise across various media types in HCP and DTC communications.
· Demonstrated ability to work within a regional, multi-disciplinary team structure.
