Job Responsibilities
Create & Engage
- Plan and execute engaging social media initiatives to grow followers, increase engagement, and raise awareness about what we do.
- Create and curate engaging content, including text, images, and videos, IG/FB stories and reels, that resonate with the target audience, drive engagement and increase traffic.
- Keep our online community buzzing with timely responses.
- Ensure our website and app are regularly updated.
Take Ownership
- Using analytics tools - proactively track, analyse, report, and optimise social media channels and campaigns.
Build Relationships
- Collaborate closely with internal departments to conceptualize social media activations according to business priorities and goals.
- Grow, maintain, and promote merchant partnerships to increase value proposition of ISCA membership.
Stay Ahead of the Game
- Media Monitoring: Prepare and issue daily media monitoring reports to keep stakeholders up to date on industry and relevant news.
- Monitor industry trends and stay up to date with social media best practices and emerging platforms.
- Explore and manage new channels to increase reach and target our audiences more effectively.
Spark Joy, Keep Things Organised
- Avoid the content traffic jam by managing internal and external stakeholders, and clever management of our social media and EDM calendars.
- Manage the ISCA marketing collaterals inventory – initiate collateral updates and replacements where necessary.
- Manage the ISCA premiums inventory – replenish inventory, source for new premiums, and control the in/outflow of inventory.
Job Requirements
- Degree/ diploma in mass communications or new media.
- At least three years’ relevant work experience.
- Agency experience preferred.
- Proficient in creative tools (Adobe Photoshop, Illustrator, InDesign, After Effects.)
- 2-3 years of experience in social media marketing, with a proven track record of developing and executing successful campaigns.
- Excellent written and verbal communication skills, with the ability to craft engaging content that resonates with the target audience.
- Strong analytical skills, with the ability to analyse social media metrics and make data-driven decisions.
- Knowledge of social media platforms, including Facebook, Instagram, LinkedIn, Tik Tok and other relevant platforms, and their best practices.
- Experience in managing social media advertising campaigns, including budgeting, targeting, and optimisation.
- Familiarity with social media management and listening tools, such as Hootsuite, Meta Business Suite
- Creative thinking and problem-solving skills
- Ability to work independently and manage multiple projects and priorities
- Strong attention to detail
