We're looking for a passionate Digital Marketing Associate to join our dynamic marketing team and help us continue our tradition of excellence. The ideal candidate will be adept at utilizing digital channels to enhance our online presence, increase brand awareness, and drive business growth.
A Digital Marketing Associate is responsible for assisting with the implementation and management of digital marketing strategies to promote the brand, products, or services of the company. This role involves working closely with the digital marketing team to create engaging content, optimize online advertisements, and analyze data to improve campaign performance and customer engagement.
Responsibilities
- Assist with the creation and execution of email marketing campaigns, social media campaigns, SEO/SEM, and display advertising campaigns
- Analyze key metrics and adjust strategy as needed to improve performance
- Monitor industry trends, best practices, and emerging technologies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints
- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Assist with the maintenance of our social media presence across all digital channels
- Work closely with content creators to design and implement engaging content strategies
- Contribute to team meetings and brainstorming sessions for new and innovative growth strategies
Requirements and skills
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Familiarity with website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong verbal and written communication skills
To apply for this position, please send your resume and a cover letter detailing your relevant experience. We look forward to welcoming you to our team!
