Who you are:
A dynamic and creative Strategy Director who wants to build disruptive brand platforms and breakthrough communications. You want to lead client conversations inspire teams and be a key part of driving the strategic agenda of TBWA\Singapore.
RESPONSIBILITIES
Strategic Excellence
· Have a strong knowledge and understanding of the clients’ business problems, audience and marketing strategies.
· Able to drive the teams to find new and unique insights that can unlock creative strategies and potential new media opportunities.
· Able to lead clients through the research process with the respective Brand Management teams or other involved parties.
· Develop innovative ways to research the brand, category, culture and audience and turn it into compelling stories.
Creative Strategy
· Able to lead clear, inspiring and disruptive briefs.
· Able to find key opportunities for clients based on key business challenges and inspire and orchestrate all members of their team to turn these into opportunities into moonshot briefs/creative stimulus.
· Push creative teams and provide stimulus and thought-starters to help identify opportunities in our client brands and businesses to create breakthrough creative work.
· Constantly pushing the teams to find solutions to solve the client business problems.
Communication Planning & Data
· Lead the teams to create more integrated solutions by understanding the exact touchpoints clients need to activate to drive results.
· Able to have a deep understanding of consumer journeys for client categories and push to create solutions that will disrupt ideas.
· Able to be fluent with data and understand exactly when to bring specialists in and when to direct our own research within strategy.
Leadership/People Management
· Able to be a leader of all the teams – inspire and motivate everyone e.g. lead with passion, empathy, invest in the people, and steer the team towards a common goal/vision.
· Able to successfully coach, train and develop the performance of the team members, creating opportunities for growth and development throughout the team.
· Someone who is agile in responding to changing external landscapes and able to take calculated risks for the overall best for the client and team.
ATTRIBUTES
1. Commitment to TBWA\Group – whatever it takes attitude.
2. A global thinker with local cultural sensitivities.
3. Build relationships and skills across specialisms.
4. Foster an environment built on opportunity, trust, respect and transparency.
5. Team player, able to work under pressure and deliver to tight deadlines.
6. Pro-active, meticulous and efficient.
7. Ability to work independently.
8. Reliability with positive attitude.
9. Manages down as well as up.
10. Passionate – about your role, creativity and the agency.
11. Exhilarated by change –pushing and thinking about what’s next.
12. Easy to engage with and engages with others as well.
13. Open to feedback and acts on it accordingly and quickly.
The above statements describe the general attitude and attributes every employee of TBWA\ need to aspire to. Although you may not be evaluated against these attributes, you are expected to adhere to them during your time with TBWA\.
