We're on the lookout for a passionate and driven Marketing Executive to join our team. In this role, you'll play a pivotal part in crafting and delivering captivating content to enhance our company's image, brand, and connection with customers. If you're passionate about storytelling, user experience, and igniting engagement through compelling content, we'd love to have you on board.
Responsibilities
1. Assist in formulating the Company’s annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI and attain necessary approvals before execution.
2. Assist in developing strategies for new customer recruitment and CRM plans for a top-of-mind recall.
3. Create and publish all marketing campaigns in line with marketing plans.
4. Make periodical competitor store visits to better understand the business marketing needs.
5. Assist the General Manager in planning and directing advertising, public relations, and promotional events and strategies for the Company.
6. Develop social media campaigns to build online brand awareness.
7. Ideation of content for the Company’s social media platforms (Tik Tok/ Facebook/ Instagram / Xiao Hong Shu) through photography and videography as well as effective copywriting.
8. Taking charge of the company website and implementing an effective SEO & SEM strategy.
9. Coordinating public relations campaigns pertaining to new launches and new projects the company embarks on
10. Maintaining close relationships with members of the media through networking sessions, media invites and coordinating with operations on such events.
11. Review and research marketing campaigns of competitor brands.
12. Assist in tracking marketing performance, gathering consumer insights, and evaluating program effectiveness.
13. Assisting in liaising with 3rd party marketing vendors to execute marketing campaigns.
14. Assisting in events marketing by creating visuals and packages that are enticing to corporate clients as well as potential events clients.
15. Liaising with operations on marketing plans that are (but not limited to) relating to events marketing, public relations campaigns, new product launches, new marketing campaigns.
