The Marketing, Communications and SDR department generate demand by delivering an inspiring story to the money movement community to drive sustainable growth and equity.
Within the department the Integrated Marketing plays a critical role to develop and execute globally consistent, locally relevant marketing campaigns, content as well as leading our digital presence for Visa Cross-Border Solutions, which includes Currencycloud. This includes developing and managing Currencycloud's brand visibility, creating and distributing content, and managing the website and our media performance.
We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our dynamic APAC marketing team. As a vital team member, you will be responsible for executing digital marketing strategies tailored to the APAC region, orchestrating omni-channel campaigns with marketing managers, and collaborating with regional agencies. This role also involves managing SEO, CRO and paid advertising initiatives. We welcome applications from candidates of all genders who are passionate about marketing, data analysis, and driving customer engagement.
What we expect of you, day to day:
Collaborate with our APAC marketing team to develop and implement digital marketing strategies that align with our business objectives and target audience, including SEO, CRO, email and paid advertising campaigns.
Help manage and optimize SEO efforts in APAC, conducting keyword research, on-page optimization, and providing content recommendations to enhance organic search rankings and drive targeted traffic.
Help plan, implement, and optimize paid advertising campaigns across various platforms, such as Google Ads,LinkedIn Ads and Chinese platforms such as WeChat, Baidu, to maximize brand exposure and generate high-quality leads in focus markets.
Foster strong relationships with global/regional agencies, working closely to develop and execute effective digital marketing initiatives that align with our brand identity and campaign goals.
Coordinate the implementation of email marketing campaigns, from creating and optimizing email templates to segmenting target lists, scheduling campaigns, and analyzing performance metrics.
Ensure the smooth operation of marketing automation platforms, troubleshooting technical issues, and ensuring accurate data integration.
Conduct regular A/B testing and analysis of email campaigns, SEO strategies, and paid advertising to improve engagement, conversion rates, and overall campaign performance.
Assist in the development and execution of lead nurturing workflows and customer journey mapping, leveraging marketing automation tools.
Monitor and analyze key metrics related to digital marketing efforts, providing valuable insights and actionable recommendations for continuous improvement.
Stay updated with industry trends, best practices, and emerging technologies in digital marketing, SEO, and paid advertising, proactively applying this knowledge to enhance campaign performance.
Collaborate effectively with cross-functional teams, including sales, product, and design, to ensure consistent messaging and branding across all digital marketing channels.
Provide support for ad hoc marketing initiatives and projects as required.
This is a remote position. A remote position does not require job duties be performed within proximity of a Visa office location. Remote positions may be required to be present at a Visa office with scheduled notice.
