What a Partner Marketing Professional does in HP:
- Analyze market requirements and translate into current offering to/with/through partners.
- Develop closed-loop post- analysis and competitive intelligence for assigned partner programs and recommend indicated actions.
- Develop and deliver sales education program for HP, channel and partner sales forces.
- Provide training and sales support.
- Identify and align cross- organizational and/or cross- region marketing plan to drive consistent message and execution.
- Orchestrate the creation and development of marketing collateral to generate robust marketing demand.
- Support development of marketing plans and programs.
- Collaborate with partner sales and account team to generate market demand.
- Organize partner-focused events.
- Direct Marketing Communications/other teams in the execution of quarterly plans.
- Recommend and develop program metrics/goals/ benchmarks.
- Additionally, may be assigned responsibilities at lower job levels.
Individuals who will do well in this role in HP, usually possess:
- BA or BS in Marketing or related field; MBA preferred.
- 4-7 years marketing experience.
- Partner, sales, industry or channel experience a plus.
- In-depth knowledge of marketing principles, practices, tactics and tools.
- Experience in developing and driving consistency with partners.
- Excellent written/oral communications and analytical skills.
- Strong interpersonal skills; ability to manage virtual teams.
- Strong negotiating skills.
- Ability to interface effectively with multiple levels of management and functional disciplines.
- Strong ability to influence and drive consensus.
Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.
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