COMPANY DESCRIPTION
Mediacorp is Singapores largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
RESPONSIBILITIES
To work closely with the Acquisition, Content Commissioning and Growth Teams to develop whole of network engagement plans, build content catalogue, and track budget and platform/content performance.
Scope
Manage Mediacorps Free-to-Air (FTA) and Over-the-Top (OTT) platforms to fulfill its Public Service Media role in serving the needs of the audience
Design 360 whole of network audience engagement plans and develop audience and content release strategies based on data analytics and insights.
Responsibilities
Audience Strategy
- Develop content catalogue library with acquisition team and design commissioning briefs to address audience content needs for FTA and OTT
- Design and provide local and acquired content directions
- Analyse quantitative and qualitative reports and develop audience strategy across FTA and OTT
Content Release Strategy
- Develop programming plans and strategies based on insights and analysis
- Design content release on both FTA and OTT, including key events, tentpoles and short-form social videos
Audience Engagement Plans
- Develop cross-FTA and OTT initiatives incorporating FTA, digital and social engagement plans to drive higher content consumption and audience loyalty
- Leverage on editorial to maximise embedded content reach through articles and featutre stories
Budget Tracking and Reporting
- Perform monthly forecast and internal reconciliation
- Ensure fulfillment of all PSB requirements and annual Outsourced commitment with Commissioning team
- Ensure adherence to all FTA license requirements and obligations
- Diploma / Degree in any field
- 5 to 8 years of experience preferred
- Effective communication
- Continuous Learning
- Customer Focus
- Firm in Decision making
- Driving for Results
- Gaining Commitment
- Collaboration
- Planning & Organizing
- Quality Orientation
- Meticulous
- Strong teamwork
- Data Analysis
- Critical Thinking
- Able to multi-task and be meticulous
- Bilingual in English and Mother Tongue
