Publicis Communications is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore, formed by Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. At Publicis Singapore, we believe that magic happens when brands lead change with creativity and bravery.
We believe in effecting positive change through creativity, always.
While we seek out the most brilliant minds to help us on our quest, we’re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.
We’re a community of experts that hail from every discipline.
We’re activists who embrace challenges with agility and dynamism.
We’re idealists who thrive on inspiration.
We’re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.
We’re all that, but we don’t stop at that.
Because we’re committed to becoming better versions of ourselves, every. single. day.
As a Business Director / Group Account Director, you will lead the work on some of the most popular consumer brands in the world, impacting the daily lives of nearly 2 billion people in the fastest growing region in the world. You will work for clients who not only care about success in the marketplace, but are passionate about the role of brands in helping bring about social change. The Group Account Director is responsible for the overall management of a client account including creation and communication of effective brand strategies, annual fee and contract negotiations, account staffing and oversight of all client relations and presentations; and provides high level support and oversight to an Account Service team.
Expectations of a Business Director/Group Account Director
- Manages a portfolio of brands
- Along with Creative Directors and Strategic Planner, sets creative and strategic tone for client account
- Partners with Senior Planners to develop and implement highly interactive strategic plans for brand
- Problem solves on high level account and production issues and knows when to involve Managing Director
- Builds and maintains top level client relationships; acts as key contact to clients; attends all high profile campaign presentations, shoots and edits
- Oversees annual fee and contract negotiations and other broad budget issues; works closely with Finance on contract and fee proposals; recommends staffing adjustments as necessary based on increase or decrease in annual fee
- Leads weekly/monthly client revenue tracking and analyzes revenue impact on account and agency profitability
- Manages and facilitates new business pitches when requested by Managing Director
- Committed to constantly improving our work, and how we work
- Always on a look out for opportunities to cross-sell within the Groupe
- Maintains a sense of discretion and professionalism, representing the Groupe
Expectations as a member of our community
- You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
- Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
- You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other
Expectations as a team leader
You will learn that we prefer not to hire our leaders, but to grow them. As your own leadership journey evolves, your primary goal will be to nurture the next generation of leaders. You will reflect our “People First” ethos, where we believe that the best work can only come from a team that feels happy, secure and motivated, with a clarity of purpose. You understand that humility and kindness are equal in importance to daring and initiative. You value diversity, equality and inclusivity, not because it’s fashionable but because it’s obvious.
In you role, you will specifically be expected to:
- Provide leadership and professional development to department staff.
- Mentor and trains team members,, write performance reviews, and allocate work
- Monitor teams to deliver beyond client’s expectations
- Motivate your team, and be the glue that keeps teams going
- Set goals and KPIs for each team member, and works with them to achieve these
Skills & Experience
- Minimum 10 years of client management experience within an agency of similar environment
- Deep understanding of campaign marketing and digital production steps and processes – responsible for high level communication to clients
- Capable of writing a thoughtful interactive business strategy presentation dissecting a client’s platform, mobile and social landscape, highlighting current trends in digital, media, technology and advertising that may be utilized to grow their business
- Lives the interactive ecosystem (truly born of Digital), understands how social, mobile, experiential, search, etc all co-exist
- Able to effectively interpret and lead regarding measurement reporting, whether regarding standard or rich media advertising or social
- Rallies behind interactive briefs and pushes clients and creatives to explore new interactive projects
- Ability to work under pressure and meet deadlines in a fast-paced creative environment
- Effective negotiation and problem-solving skills required
- Strong financial understanding of budgeting, estimating and agency profitability
- A demonstrated track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
- Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
- Highly organized with a keen sense of attention to detail
- Exceptional initiative and follow through skills
Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.
Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
