Media Relations:
- Work closely with MFLG’s incumbent PR agency to gain positive media mentions, influence and establish interest in MFLG’s target segments to increase sales prospects and drive visitorship.
- Complement and amplify Sales & Marketing efforts to create a steady drumbeat of media coverage all year long.
- Host local and regional media and KOLs and establish strong relationships with them.
- Engage and coordinate with internal stakeholders to facilitate media tastings, interviews & familiarisation trips.
- Assist with any additional duties as required.
Content Development & Reporting:
- Curate, edit and maintain high quality content and assets for owned and earned channels to ensure consistent messaging. This includes press kit, factsheet, executive bios, speeches, FAQs, media gifts, and other PR collaterals.
- Create and curate content for company’s LinkedIn page.
- Assist in editing and submitting entries for industry awards.
- Assist in compiling, vetting, and analysing daily and monthly PR reports.
Corporate Communications:
- Internal & external stakeholder communications, including crafting and/or editing circulars and letters.
- Support in company’s ESG initiatives including community outreach and sustainability efforts.
- Support in entering industry awards, including drafting and editing award submissions.
Crisis Communications:
- Support in crisis communications, including preparing/editing FAQs and holding statements and participating in crisis management exercises.
